Pay-Per-Click (PPC) Advertising
“Pay per click”, these three little words could be the key to bringing a load of high quality traffic to your website quickly! Both SEO and PPC are powerful digital marketing techniques in their own right but, while SEO can take time to get off the ground, PPC offers instant, measurable results with ROI (Return on Investment) you can prove.
If you’re new to PPC, pay per click or ‘paid’ adverts are the search results you see displayed at the top and to the right of a search engine’s organic results. These prominent results have gained pride of place because online advertisers pay for their prestigious slot. PPC managers bid a certain amount per click for individual keywords. If a searcher clicks on your ad, you pay this bid price to the search engine. You win a visitor and a potential conversion, the search engine wins the rate you bid per click.
PPC, it’s not ABC…
While the concepts are relatively simple, nailing a powerful PPC campaign which provides the results you want for the cost per click you can expend is no mean feat. At Live Solutions, our PPC marketing experts know how to hone a low-cost, high conversion PPC campaign which brings you substantially more for your money.

Most businesses can run a PPC campaign, but it takes skill, knowledge and insight to optimise your ROI and effective campaign management. Our digital marketing team use a range of sophisticated techniques to help clients squeeze every last drop of value from paid search.

Keyword Research & Strategy

We conduct comprehensive keyword research to identify the most relevant and high-performing keywords for your business. By understanding your target audience's search behavior, we develop a customized PPC strategy that drives qualified traffic to your website.

Ad Creation and Optimization

Our team creates compelling and visually appealing ads that capture the attention of your audience. We continuously optimize your ads to improve their click-through rates (CTR) and increase conversions, ensuring that every click counts toward your business goals.

Effective Bid Management

We carefully manage your PPC bids to ensure optimal positioning and cost efficiency. Through continuous monitoring and adjustment of bidding strategies, we strive to achieve maximum return on investment (ROI) and improve the overall performance of your campaigns.

Conversion Tracking

Tracking conversions is crucial for understanding the effectiveness of your PPC campaigns. We set up conversion tracking and implement strategies to optimize your campaigns for higher conversion rates. This includes landing page optimization, A/B testing, and ongoing analysis to improve user experience and drive more conversions.

Campaign Monitoring

We closely monitor the performance of your PPC campaigns, tracking key metrics such as click-through rates, ad impressions, and conversion rates. Our detailed reports provide valuable insights into campaign performance, allowing you to make informed decisions and refine your advertising strategy.

Continuous Optimization

PPC advertising is an ongoing process, and we continuously analyze and optimize your campaigns to maximize results. Our team stays up-to-date with industry trends and algorithm changes, ensuring that your campaigns remain effective and adapt to the evolving digital landscape.

Here are a few of the tricks up our sleeves

Interested In Discussing A Project With Us?

Do you have a project in mind, that you feel our approach would work well for?

We’re always happy to discuss your project with you and put together a free proposal, just get in touch with us via phone, email or contact form and we will be there for you.