WHAT WE DO
PROFESSIONAL SEO COMPANY IN LAHORE
Drive More Traffic To Web
Your website’s looking great, your content reads beautifully, your site architecture leads visitors down a clear buying journey, you’ve even implemented some enticing interactive features to engage your customers. So why aren’t you being loaded with web traffic? Essentially, you’ve just built the best party ever, but you’ve forgotten to invite any guests.
SEO (Search Engine Optimization) is the tool that lets everybody know that the party’s at your place. If your website doesn’t show up on Google, Yahoo or Bing results pages, how will anybody know you exist? At our Lahore digital marketing agency we use a smart blend of traditional SEO and forward-thinking techniques to ensure your website ranks for important search terms that are relevant for your specific business.
SEO Keyword research
Keywords can’t simply be plucked out of the air. They should be the keystone of your SEO campaign. After big, quality-driven updates to the way search engines rank websites, it’s more important than ever to be as relevant and useful as possible. That means your keywords must be chosen wisely.
It’s a delicate science and should factor in: how many people are searching, how much competition you face, how relevant keywords are to your offering and the frame of mind a visitor may be in when they type those all important words into a search box.
Our experienced, dedicated marketers are as passionate about achieving results and have achieved organic no.1 Google rankings for many high competition keywords with a seven-figure organic traffic value.
It’s a delicate science and should factor in: how many people are searching, how much competition you face, how relevant keywords are to your offering and the frame of mind a visitor may be in when they type those all important words into a search box.
Our experienced, dedicated marketers are as passionate about achieving results and have achieved organic no.1 Google rankings for many high competition keywords with a seven-figure organic traffic value.
WE CAN OFFER THE FOLLOWING SERVICES
OUR SEO CAMPAIGNS
Organic SEO
The process of achieving rankings in natural search results, on search engines. One of the highest proven ROI's in SEO.
Paid SEO
Run an effective Google ads campaign, our services include creation, optimisation and on-going management for all types of paid campaigns.
Social Media
Paid Social Ads which can include setup & management for Linkedin, Facebook, Instagram or Youtube Ads.
SEO Content
In all of Google’s and Search Engines many changes to what constitutes good SEO, one factor reigns supreme: Content.
Local SEO
Local SEO is a increasingly important aspect of SEO for any website that targets a specfic area or location.
SEO Consultancy
Our expert SEO team are able to provide SEO training, consultancy, advice and site audits for better results.
HOW WE WORK
Our Approach to Rank Websites
Phase 1
Phase 2
Phase 3
Phase 4
Phase 1
Keyword Research
As a first step determine a shortlist of the most effective keywords to rank the website for and carry out a technical onsite review:
- Creation of an initial keyword list based upon client preference & internal target audience brainstorm;
- Expansion to create a larger list using relevant competitor research & advanced keyword tools;
- Refinement of keywords based upon metrics including searches per month, relevance, and average difficulty to rank/competition in search results;
- Grouping of keywords into similar terms and creation of a final shortlist;
Phase 2
Onsite SEO Reviews
We need to understand any issues that may be holding the site back, to do this we will carry out an in-depth analysis of the website and from this will create our SEO strategy. Below states some of the areas that our review will include but is not limited to:
- Site Loading Speeds – Google will score your site based upon its loading speed among many other factors. A slow load speed could lead to poor user engagement and poor ranking positions
- Metadata review – A look at sitewide titles and descriptions to find any that may be blank, duplicated or too long.
- Broken Links – A full site scrape to find any broken links that could potentially lead to index and crawl issues.
- Image Alt Tag review – Alt tags are used if the image cannot be displayed for whatever reason, whether it be because the user is visually impaired or because there is a poor connection.
- Schema Mark-up Review – Schema allows users to get the most informative information from Search Engines. A review will allow us to
ensure that the relevant Schema is in place and working correctly.
Phase 3
Landing Page and Onsite Optimization
Once keywords have been determined we need to determine the appropriate landing pages and optimize those pages for the chosen keywords:
- Keyword Ranking Page Review – Are the pages that are currently ranking the most relevant for the keyword? If not, do we need to create new and more appropriate landing pages?
- Assignment of keyword groups to a suitable ranking landing page on the site
- Optimisation of landing pages for themed keywords in the on-page content, header tags, & meta tags;
- Dev work where required to create/optimise landing pages for user flow and UX;
- Set up of analytics tracking, including proper goal set up and visitor tracking to gain insights into visitor behaviour.
- During this phase, where appropriate, we perform onsite optimization tasks to optimize the website, and fix any issues that we found in our initial research.
Phase 4
Ongoing Ranking Improvement and Link Building
- On-going keyword monitoring and optimisation. Our initial keyword research will give us a broad range of keywords that we will monitor, and these will allow us to have a good overview of what is moving up and what areas need a boost. Our workload will be based on the performance of these keywords and will change based on results.
- Google Search Console Review – The Search Console gives us a Google’s Eye View of the website and we any crawl errors, Schema Errors or 404 errors will be flagged here. We need to monitor this and make any fixes where necessary.
- Ongoing user engagement monitoring on both desktop & mobile, followed by informed UX-based page improvements
- Where necessary, optimised content updates to maintain freshness score and increase relevance and rankings in search results.
- Link outreach and link building to build website domain authority in order to boost organic SEO rankings.
Interested In Discussing A Project With Us?
Do you have a project in mind, that you feel our approach would work well for?We’re always happy to discuss your project with you and put together a free proposal, just get in touch with us via phone, email or contact form and we will be there for you.
